Senior / Lead Product Designer · crypto · fintech · medtech · proptech · edtech
I design products,
then check the numbers.
Problem solving by design thinking, data-driven decisions and leadership. Product designer with shipped work in crypto, fintech, medtech, proptech and edtech: websites, web apps, iOS and Android apps, motion graphics and design systems. Fluent in English and ready to work in any wonderful part of the world.
Measured outcomes
Measured measured in productionQualitative qualitativeUnder NDA under NDA
Selected work
Six cases with the clearest problem, process and result. Every case opens with a one-screen summary.
Proptech · 2021
UGOL Smart Renovation
AI-generated design projects for $50 instead of $2,000, and a renovation you can run from your phone.
- Measured3–5 → 150+ design-project orders a month after launch
- Measured$2,000 → $50 price of a design project
Crypto · Design leadership · 2021–2022
Leading design at 3commas
Rebuilding the design process inside a 130-person crypto product team: matrix management, a real design system, and bot redesigns that moved retention and revenue.
- Measured1 month → 1–2 weeks average time to design a feature
- Under NDAGrid bot, DCA bot, signals, paywall redesigns that lifted retention and paid conversion
Crypto · Design systems · 2021–2022
3Commas design system
From ten mismatched UI kits to one tokenised system shared by Figma and Storybook.
- Measured×2.4 shorter feature design cycle
- Measured300+ buttons, 50+ inputs, 17 pages consolidated into one library in a month
Pharma · B2B
Pharmplace ERP
An internal ERP and a field app that took a pharma holding's medical representatives off paper.
- Measured−80% paperwork in the medical-rep department
- Measured×1.5 medical-rep performance
ERP · B2B
Vehicle inspection ERP
Auto-filling 12 of 15 vehicle fields from the VIN cut a diagnostic card from ten minutes to two.
- Measured10 min → ~2 min to fill a diagnostic card, in 80% of cases
- Measured13 → 2 erroneous card reissues a month
Crypto · UX research · 2022
Mycelium Wallet UX audit
A 36-screen heuristic audit of a pioneering Bitcoin wallet, traced back to the reviews that were dragging its Play Store rating.
- Measured36 unique screens audited
- Measured29 → 3 factual Play Store reviews traced to three root UX problems
More case studies
Crypto · Design leadership · 2022
Crypto wallet redesign
Leading a three-designer team through a privacy-first wallet redesign: no analytics allowed, four stakeholders, and a bear market.
- QualitativeWCAG 2.1 contrast, type size and navigation fixes
Medtech · AI · 2019 – present
Call4Life
The face of an award-winning medical AI: Esther the pocket doctor, a UI kit, logotypes and the decks that won grants and partners.
- Measured1st prize Agency for Strategic Initiatives contest, with decks I designed
Edtech · UX research · 2019–2020
Semantic math editor for Wikipedia
Master's research: eye-tracked lab tests and six TypeScript prototypes to find the fastest way to type maths with full semantic markup.
- Measured×2.6 faster task completion with tabbed symbol categories
Medtech · Hackathon · 2019
Lifique
Winning a 36-hour government hackathon with a gamified app that makes patients follow their doctor's orders.
- MeasuredWinner Healthcare track, Digital Breakthrough St. Petersburg
Lifestyle · Mobile · 2020
Mysh.app
A nightlife discovery app that reached the top 100 Lifestyle apps in the Russian App Store.
- Measured20,000+ users
Media · Motion design · 2020
TimeOut St. Petersburg
Motion and graphic design for a city magazine: a cinema commercial for the Resto Awards and identities for two podcasts.
- QualitativeCinema commercial TimeOut Resto Awards 2020
Fintech · Take-home challenge · 2020
Revolut × Apple Health
A take-home challenge for a Senior Product Designer role at Revolut: Apple Health features designed to lift daily active users.
- QualitativeInteractive prototype in Figma
E-commerce · Founder · 2014–2018
Ultimate Workshop and ultm.me
Co-founding a university-apparel business bootstrapped from $400 to 10,000+ orders, then building a customiser that refuses to make ugly clothes.
- Measured10,000+ orders from a $400 bootstrap
How I work
The values my design teams at 3commas were run on. They are still the checklist I hold my own work against.
- RationalityDecisions come from research and numbers, not from taste alone.
- ConsistencyOne design language across products, synced between Figma and code.
- Small stepsShip incrementally so every hypothesis is cheap to test.
- Short path to productionDesign systems and clear specs so a mockup becomes a feature in weeks, not months.
- Predictable resultsClear expectations and checklists, so stakeholders know what they will get.
- AestheticsVisually strong solutions aligned with the brand, never at the expense of usability.
Skills
- Product design
- UX research: interviews, surveys, usability tests, eye-tracking
- Heuristic evaluation & UX audits
- Design systems & design tokens
- Design leadership & mentoring
- Product management: RICE, backlog, metrics
- Information architecture & user flows
- UX writing
- Accessibility, WCAG 2.1
- Web, iOS & Android UI
- Motion & graphic design
- Data analysis: A/B tests, web analytics
Tools
- Figma
- Tokens Studio
- Storybook
- Miro
- Whimsical
- Jira
- Notion
- Yandex.Metrika & Webvisor
- Photoshop
- TypeScript prototypes
Experience
Each line links to the case study behind it.
- 2022Lead Product Designer · Crypto wallet redesign, outsourced team
Led three designers through a privacy-first redesign with no analytics allowed and four stakeholders. Case study
- 2022UX Researcher · Mycelium Wallet
Heuristic audit of 36 screens, navigation redesign proposal, Play Store review analysis. Case study
- 2021–2022Lead Product Designer · 3commas
Design process, matrix management, tokenised design system, grid and DCA bot redesigns, monetisation. Case study
- 2021Senior Product Designer & Assistant PM · UGOL Smart Renovation
Research, funnel design, AI design projects, renovation management system; 3–5 to 150+ orders a month. Case study
- 2020UI/UX & Motion Designer · TimeOut Media
Cinema commercial for the Resto Awards, podcast identities, product design tasks. Case study
- 2020Product Designer · Mysh.app
Nightlife discovery app, 20,000+ users, top 100 Lifestyle in App Store Russia. Case study
- 2019 – presentContract Product Designer · Call4Life, Israel
Esther the AI pocket doctor, electronic doctors, UI kit, logotypes, investor decks. Case study
- 2019Product Designer · Blumba for Urbanatics; Lifique hackathon
Won the Healthcare track of Digital Breakthrough, then a remote project with the EMIAS product team. Case study
- —Product Designer · Pharmplace ERP, pharmaceutical holding
Took over the senior designer's scope; cut medical-rep paperwork by 80%. Case study
- —UI/UX Designer · Vehicle inspection station ERP
Auto-filled forms brought a diagnostic card from ten minutes down to two. Case study
- 2014–2018Co-founder, Product Owner, Designer · Ultimate Workshop, ultm.me
University apparel e-shop, CRM/ERP, Telegram bot, garment customiser; 10,000+ orders. Case study
Education
- Master's degree, 2020ITMO University, St. PetersburgThesis: design of an application interface for semantic markup of mathematical expressions.
- Bachelor's degreeThesis: online garment customiser, graded “Excellent”Built and sold as part of Ultimate Workshop.
Awards
- 2019Best Science Paper, XV Congress of Young Scientists, St. Petersburg
- 2019Winner, Healthcare track, Digital Breakthrough hackathon
- —Scholarship of the President of the Russian Federation, priority areas of technological development
- —1st prize, Agency for Strategic Initiatives contest, for Call4Life with decks I designed
Publications
- 2020Scientific and Technical Bulletin of Information Technologies, Mechanics and Optics
Article on semantic markup interfaces for mathematical expressions. - 2020Master's thesis, ITMO University
Design of an application interface to work with semantic markup of mathematical expressions.
Contact
Let’s talk about your product.
Senior or Lead product design roles, design-system work, UX audits and research. Remote from anywhere, relocation welcome.