Senior / Lead Product Designer · crypto · fintech · medtech · proptech · edtech
I design products,
then check the numbers.
Product designer who ships wallets, exchanges and ERPs, then measures what changed. Nine years across crypto, fintech, proptech, medtech and edtech; led a team of five designers at 3commas and built its design system.
Outcomes in production
Measured outcome in productionQualitative context: process, volume, lab or qualitativeUnder NDA under NDA
Team process, not product outcomes
Where a result is shared with a pricing change, the label says so.
Selected work
6 featured cases below, 12 in total; the rest of the career is one line each under Experience. Every case opens with a one-screen summary.
Proptech · 2020–2021
UGOL Smart Renovation
AI-generated design projects for $50 instead of $2,000, and a renovation you can run from your phone.
- Measured3–5 → 150+ design-project orders a month after launch
- Measured×5.5 funnel conversion; new flow and the $50 price were one decision, so pricing shares the credit
Crypto · Design leadership · 2021–2022
Leading design at 3commas
Rebuilding the design process inside a 130-person crypto product team: matrix management, a real design system, and bot redesigns that moved retention and revenue.
- Under NDAGrid bot, DCA bot, signals, paywall retention and paid conversion went up; numbers under NDA, references on request
- Team process1 month → 1–2 weeks average time to design a feature
Crypto · Design systems · 2021–2022
3Commas design system
From ten mismatched UI kits to one tokenised system shared by Figma and Storybook.
- Team process×2.4 shorter feature design cycle
- Volume of work300+ buttons, 50+ inputs, 17 pages consolidated into one library in a month
Pharma · B2B · 2017–2018
Pharmplace ERP
An internal ERP and a field app that took a pharma holding's medical representatives off paper.
- Measured−80% paperwork in the medical-rep department
- Measured×1.5 medical-rep performance
ERP · B2B · 2017–2018
Vehicle inspection ERP
Auto-filling 12 of 15 vehicle fields from the VIN cut a diagnostic card from ten minutes to two.
- Measured10 min → ~2 min to fill a diagnostic card, in 80% of cases
- Measured13 → 2 erroneous card reissues a month
Edtech · UX research · 2019–2020
Semantic math editor for Wikipedia
Master's research: eye-tracked lab tests and six TypeScript prototypes to find the fastest way to type maths with full semantic markup.
- Lab study×2.6 faster task completion with tabbed categories, in a lab study
- Lab study+10% speed with icon categories instead of names, in a lab study
More case studies
Crypto · UX research · 2022
Mycelium Wallet UX audit
A 36-screen heuristic audit of a pioneering Bitcoin wallet, traced back to the reviews that were dragging its Play Store rating.
- Volume of work36 unique screens audited
Crypto · Design leadership · 2022–2023
Crypto wallet redesign
Leading a three-designer team through a privacy-first wallet redesign: no analytics allowed, four stakeholders, and a bear market.
- QualitativeWCAG 2.1 contrast, type size and navigation fixes
E-commerce · Founder · 2014–2018
Ultimate Workshop and ultm.me
Co-founding a university-apparel business bootstrapped from $400 to 10,000+ orders, then building a customiser that refuses to make ugly clothes.
- Measured10,000+ orders from a $400 bootstrap
Medtech · AI · 2019 – present
Call4Life
The face of an award-winning medical AI: Esther the pocket doctor, a UI kit, logotypes and the decks that won grants and partners.
- Qualitative1st prize Agency for Strategic Initiatives contest, with decks I designed
Lifestyle · Mobile · 2020
Mysh.app
A nightlife discovery app that reached the top 100 Lifestyle apps in the Russian App Store.
- Measured20,000+ users
Media · Motion design · 2018–2020
TimeOut St. Petersburg
Motion and graphic design for a city magazine: a cinema commercial for the Resto Awards and identities for two podcasts.
- QualitativeCinema commercial TimeOut Resto Awards 2020
How I work, with receipts
Six habits, each with the case where you can check it.
- Instrument first, redesign second.Yandex.Metrika funnels and session replays at UGOL; 29 Play Store reviews traced to three root causes at Mycelium before a single screen changed.Receipt: UGOL Smart Renovation
- Rewrite the jargon before the pixels.“HD account” became “Stealth mode” and “contains 3 private keys” became “has 3 addresses”; new labels were tested by asking users to explain them back.Receipt: Mycelium Wallet UX audit
- Inventory before invention.300+ button states and 50+ inputs catalogued and synced with Storybook before the new 3commas design system was drawn.Receipt: 3Commas design system
- Remove the field, don’t decorate it.12 of 15 vehicle fields auto-filled from the VIN and two databases: a diagnostic card went from ten minutes to two.Receipt: Vehicle inspection ERP
- Test with statistics, not taste.Six prototypes, eye-tracking, Wilcoxon’s T-test: tabs beat a scrolling list 2.6 times over, icons beat names by 10%.Receipt: Semantic math editor for Wikipedia
- Protect makers’ time.Daily stand-ups replaced with a sync every two to three days; the feature design cycle went from a month to one or two weeks.Receipt: Leading design at 3commas
Skills
Each one links to the case that shows it.
- Product design
- UX research: interviews, surveys, eye-tracking
- Heuristic evaluation and UX audits
- Design systems and tokens
- Design leadership and mentoring
- Product management: RICE, backlog, funnels
- Information architecture and user flows
- UX writing
- Accessibility and contrast rules
- Web and Android UI
- Motion and graphic design
- A/B tests and web analytics
Tools
Only tools that appear in the cases.
Experience
Positions as on LinkedIn; each links to the case studies behind it.
- Feb 2023 – presentProduct Manager (UX Product Owner) · FinTech (Crypto, Blockchain), name under NDARemote
Revenue features for a wallet and a centralised exchange, NFT launches, backlog and prioritisation.
- Oct 2022 – Feb 2023Lead Product Designer · FinTech (Crypto, Blockchain), name under NDATbilisi, Georgia · Hybrid
Full design cycle to relaunch the most secure mobile crypto wallet on the market; managed the design team.
- May 2021 – Oct 2022Lead Product Designer / Design Manager · 3Commas.ioTallinn, Estonia · Hybrid
Managed five designers, established the design system and design strategy, improved bots, trial and paywalls.
- Jan 2020 – May 2021Product Manager (UGOL.Configurator, UGOL.RMS) / Senior Product Designer · UGOL.MESt. Petersburg, Russia · Remote
New pricing and funnel lifted conversion 5.5 times; managed a Scrum team of three developers; AI-powered 3D design generator.
- Aug 2018 – Jan 2020Product Designer · Time Out Group plcSt. Petersburg, Russia
Interface design for special projects, user behaviour research for conversion and retention, visual and motion design. Won the Healthcare track of the 2019 Digital Breakthrough hackathon on the side.
- Jan 2017 – Aug 2018UI/UX Designer · Spiks LLCSt. Petersburg, Russia · Hybrid
UI/UX for a pharma holding's portal, ERP and mobile app, an automotive ERP, a watch-to-earn adtech platform and an education system: 1,000+ screens.
Also: contracts, research and side projects, kept to one line each on purpose
- 2019 – presentContract product and UI designer · Call4Life, Israel
Chat UI for an AI symptom checker, a UI kit, logotypes and investor decks for a four-person telemedicine start-up.
- 2020Product designer · Mysh.app
Nightlife discovery app: research, UI and ads; 20,000+ users, top 100 Lifestyle in App Store Russia.
- 2019 – 2020Master's research · ITMO University
Semantic maths editor: eye-tracked lab tests, six prototypes, Best Science Paper. Semantic math editor for Wikipedia
- 2014 – 2018Co-founder, product owner, designer · Ultimate Workshop, ultm.me
University apparel e-shop with its own CRM and a garment customiser; 10,000+ orders, sold in 2018.
Education, certificates, courses
- ITMO UniversityMaster's degree, Human-Computer Interaction Design · With honorsTop-1 IT university in Russia. Thesis: research and development of an application interface to work with semantic markup of mathematical expressions.
- Tomas Bata University in ZlínMaster's degree, Digital Communication and Media/Multimedia · Erasmus studyGraphic design, computer animation, commercial photography and sound design.
- Experimental Interaction DesignTallinn University · Jul 2019
- Cisco Certified Network Associate Security (CCNA)Cisco · Jun 2018
- Legal Support for Startups, Moscow State University
- Yandex Design School
Honors and awards
- Jun 2019Digital Breakthrough 2019 Hackathon Winner
- Mar 2018Worldskills 2018: Web Development, 3rd place
- —SMZHack: 4th place and support
Publications
- 2019Hypertext markup of mathematical expressions
Collection of abstracts of the Congress of Young Scientists, electronic edition. Abstract about the concepts behind the master's thesis on semantic markup of mathematical expressions.
Experience, education and skills are imported from LinkedIn, last synced 2026-09-06.
Contact
Let’s talk about your product.
Senior or Lead product design roles, design systems, UX audits and research. Remote as a contractor, or on-site with relocation.
Work setup: Remote as a contractor (sole proprietorship in Georgia); on-site with relocation, visa sponsorship needed.