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Lifestyle · Mobile · 2020

Mysh.app: How we reimagined the experience of finding a night event

A nightlife discovery app that reached the top 100 Lifestyle apps in the Russian App Store.

UIUXProduct DesignGraphic Design
Role
Product Designer and Researcher
Company
Mysh.app
Timeline
2020
Team
Small start-up team
Platform
iOS, Android
Methods & tools
Product research, UI/UX design, Instagram ads, audience analysis

Outcome

  • Measured20,000+ users
  • Measured#76 peak position, Lifestyle category, App Store Russia

Measured outcome in productionQualitative context: process, volume, lab or qualitativeUnder NDA under NDA

60-second brief

The problem

Finding tonight's music event in a big city meant posters, chats and five apps. Mysh needed to make discovery fast and make people trust the recommendations.

What I did

  • Product research, UI/UX design, Instagram ads and a study of how audiences of different music styles overlap.

Decisions that mattered

Working with engineering and product

  • Shipped on iOS and Android with a small start-up team.

Impact

  • Measured20,000+ users
  • Measured#76 peak position, Lifestyle category, App Store Russia

More than 20,000 users and a peak at #76 in the Lifestyle category of the Russian App Store.

App to find night music events that had more then 20 000 users and which was in top 100 Lifestyle apps in Russia’ AppStore peaking on 76th place.

For this product I was doing a product research, UI/UX design, Instagram ads, research for problems of party people to be solved with this app, similarities of audiences of different music styles and relationship between listeners of different styles of music.

Mysh.app: App to find night music events that had more then 20 000 users and which was in top 100 Lifestyle apps in Russia’ AppStore peaking on 76th place.
Mysh.app: App to find night music events that had more then 20 000 users and which was in top 100 Lifestyle apps in Russia’ AppStore peaking on 76th place.
Mysh.app: App to find night music events that had more then 20 000 users and which was in top 100 Lifestyle apps in Russia’ AppStore peaking on 76th place.
Mysh.app: App to find night music events that had more then 20 000 users and which was in top 100 Lifestyle apps in Russia’ AppStore peaking on 76th place.
Mysh.app: App to find night music events that had more then 20 000 users and which was in top 100 Lifestyle apps in Russia’ AppStore peaking on 76th place.
Mysh.app: App to find night music events that had more then 20 000 users and which was in top 100 Lifestyle apps in Russia’ AppStore peaking on 76th place.
MYSH - Apps on Google PlayAn app to find a place to hangout. Concerts, parties, gigs, you name it.play.google.com‎MYSHПриложение супер! Претензий нет, но я сплю с разработчиком приложения , руки золотые , а в сексе лох! Благодарим вас за отзыв! К сожалению, функционал хорошего секса сейчас не доступен, но обязательно будет добавлен в следующем обновленииapps.apple.com